2008

Strategic Marketing: planning and control

DRUMMOND, G., ASHFORD, R. and J. ENSOR

Basic information

Original name

Strategic Marketing: planning and control

Authors

DRUMMOND, G., ASHFORD, R. and J. ENSOR

Edition

Amsterdam: Elsevier, 2008

Other information

ISBN

978-0-7506-8271-8
Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.
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