| KOTLER, P. and K. K. LANE. Marketing Management, 14th ed. ISBN 978-0-273-75336-0. 2012. |
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| Basic information | |
|---|---|
| Original name | Marketing Management, 14th ed |
| Authors | KOTLER, P. and K. K. LANE. |
| Edition | 2012. |
| Other information | |
|---|---|
| ISBN | 978-0-273-75336-0 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |