| PALMER, A., 2011. Principles of Services Marketing. London. The McGraw-Hill, 2011. ISBN 978-0-07-712951-4. |
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| Basic information | |
|---|---|
| Original name | Principles of Services Marketing |
| Authors | PALMER, A., 2011. |
| Edition | London. The McGraw-Hill, 2011. |
| Other information | |
|---|---|
| ISBN | 978-0-07-712951-4 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |