2011

Services Marketing: Concepts, Strategies and Cases, 5th ed

HOFFMAN, K. D. and J. E. G. BATESON

Basic information

Original name

Services Marketing: Concepts, Strategies and Cases, 5th ed

Authors

HOFFMAN, K. D. and J. E. G. BATESON

Edition

Boston: Cengage Learning, 2011

Other information

Marked to be transferred to RIV

No

ISBN

978-1285-42978-6
Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.
Displayed: 26/10/2026 18:35