Services Marketing: Concepts, Strategies and Cases, 5th ed
HOFFMAN, K. D. and J. E. G. BATESON. Services Marketing: Concepts, Strategies and Cases, 5th ed. Boston: Cengage Learning. ISBN 978-1285-42978-6. 2011. |
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Basic information | |
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Original name | Services Marketing: Concepts, Strategies and Cases, 5th ed |
Authors | HOFFMAN, K. D. and J. E. G. BATESON. |
Edition | Boston: Cengage Learning, 2011. |
Other information | |
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ISBN | 978-1285-42978-6 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
PrintDisplayed: 28/3/2024 15:01