| Kotler, P. Marketing Management: Analysis Planning, Implementation and Control. Prentice-Hall, Englewood Cliffs, 1997. |
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| Basic information | |
|---|---|
| Original name | Marketing Management: Analysis Planning, Implementation and Control |
| Authors | Kotler, P. |
| Edition | Prentice-Hall, Englewood Cliffs, 1997. |
| Other information | |
|---|---|
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |