GRÖNROOS, CH. Service management and marketing: customer management in service competition. Chichester: John Wiley & Sons, 2007. ISBN 978-0-470-02862-9. |
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Basic information | |
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Original name | Service management and marketing: customer management in service competition |
Authors | GRÖNROOS, CH. |
Edition | Chichester: John Wiley & Sons, 2007. |
Other information | |
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ISBN | 978-0-470-02862-9 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25. |