GRÖNROOS, CH. Service management and marketing: customer management in service competition. Chichester: John Wiley & Sons, 2007. ISBN 978-0-470-02862-9.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Service management and marketing: customer management in service competition
Authors GRÖNROOS, CH.
Edition Chichester: John Wiley & Sons, 2007.
Other information
ISBN 978-0-470-02862-9
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25.
PrintDisplayed: 4/5/2024 18:01