Services Marketing: Concpets, Strategies & Cases

Podrobný výpis o publikaci

2017

HOFFMAN, K. D. and J. E. G BATESON

HOFFMAN, K. D. and J. E. G BATESON

5th ed. Boston: 2017

978-1-285-42978-6

Změněno: 10. 7. 2019 18:25, RNDr. Jan Géryk, Ph.D.

HOFFMAN, K. D. and J. E. G BATESON. Services Marketing: Concpets, Strategies & Cases. 5th ed. Boston:, 2017. ISBN 978-1-285-42978-6.

HOFFMAN, K. D. and J. E. G BATESON. \textit{Services Marketing: Concpets, Strategies \&{} Cases}. 5th ed. Boston:, 2017. ISBN~978-1-285-42978-6.