| KOTLER, P. and K. L. KELLER. Marketing Management. 14. vyd. Praha: Grada Publishing, 2013. ISBN 978-80-2474150-5. |
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| Basic information | |
|---|---|
| Original name | Marketing Management |
| Authors | KOTLER, P. and K. L. KELLER. |
| Edition | 14. vyd. Praha: Grada Publishing, 2013. |
| Other information | |
|---|---|
| ISBN | 978-80-2474150-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 10/7/2019 18:25. |
PrintDisplayed: 3/5/2024 20:55