Detailed Information on Publication Record
2019
Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing
BAUEROVÁ, RadkaBasic information
Original name
Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing
Authors
BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution)
Edition
Central European Business Review, 2019, 1805-4854
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
RIV identification code
RIV/47813059:19520/19:A0000016
Organization unit
School of Business Administration in Karvina
Keywords in English
grocery retailing; online grocery shopping; new technologies; technology acceptance; customer behaviour
Tags
Reviewed
Změněno: 21/4/2020 10:43, Ing. Petra Skoumalová
Abstract
V originále
The results indicate that online grocery shopping acceptance positively influences the perception of new technologies from the perspective of all generations of customers. An interesting finding is that if traditional retailers entered the online market, 67% of online grocery shoppers would change retailers. This paper brings a new perspective on online and offline generations of customers and states that online grocery shopping acceptance is a predictor of positive perception of other technologies in retailing. Managers should take steps to increase the acceptance of technologies in stores, which will facilitate the business processes in the store and optimize the use of the workforce. This paper also demonstrates an opportunity for traditional retailers to enter the online marketplace.