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@article{31522, author = {Bauerová, Radka}, article_number = {3}, doi = {http://dx.doi.org/10.18267/j.cebr.216}, keywords = {grocery retailing; online grocery shopping; new technologies; technology acceptance; customer behaviour}, language = {eng}, issn = {1805-4854}, journal = {Central European Business Review}, title = {Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing}, url = {https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf}, volume = {roč. 8}, year = {2019} }
TY - JOUR ID - 31522 AU - Bauerová, Radka PY - 2019 TI - Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing JF - Central European Business Review VL - roč. 8 IS - 3 SP - 18-34 EP - 18-34 SN - 18054854 KW - grocery retailing KW - online grocery shopping KW - new technologies KW - technology acceptance KW - customer behaviour UR - https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf L2 - https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf N2 - The results indicate that online grocery shopping acceptance positively influences the perception of new technologies from the perspective of all generations of customers. An interesting finding is that if traditional retailers entered the online market, 67% of online grocery shoppers would change retailers. This paper brings a new perspective on online and offline generations of customers and states that online grocery shopping acceptance is a predictor of positive perception of other technologies in retailing. Managers should take steps to increase the acceptance of technologies in stores, which will facilitate the business processes in the store and optimize the use of the workforce. This paper also demonstrates an opportunity for traditional retailers to enter the online marketplace. ER -
BAUEROVÁ, Radka. Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing. \textit{Central European Business Review}. 2019, roč. 8, č.~3, s.~18-34. ISSN~1805-4854. Dostupné z: https://dx.doi.org/10.18267/j.cebr.216.
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