BAUEROVÁ, Radka. CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák. 2 nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2019, s. 17-26. ISBN 978-80-7510-339-0. |
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@inproceedings{31524, author = {Bauerová, Radka}, address = {Karviná}, booktitle = {2 nd International conference on Decision making for Small and Medium-Sized Enterprises}, editor = {Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák}, keywords = {customer behaviour; generation X; generation Y; grocery retailing; new technologies}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Karviná}, isbn = {978-80-7510-339-0}, pages = {17-26}, publisher = {Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné}, title = {CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING}, url = {http://demsme.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf}, year = {2019} }
TY - JOUR ID - 31524 AU - Bauerová, Radka PY - 2019 TI - CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING PB - Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné CY - Karviná SN - 9788075103390 KW - customer behaviour KW - generation X KW - generation Y KW - grocery retailing KW - new technologies UR - http://demsme.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf L2 - http://demsme.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf N2 - The research results show how generations perceive the use of new technologies in the grocery shopping process. These technologies included Scan&Go service, smart shopping carts, selfservice cash registers, and customerization support technologies. The paper also examines customers´ behaviour in the case of online grocery shopping from the point of view of already existing customers and potential customers. This paper brings a new perspective on generations when using new technologies in the grocery shopping process that affects every generation. ER -
BAUEROVÁ, Radka. CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák. \textit{2 nd International conference on Decision making for Small and Medium-Sized Enterprises}. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2019, s.~17-26. ISBN~978-80-7510-339-0.
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