Detailed Information on Publication Record
2019
CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING
BAUEROVÁ, RadkaBasic information
Original name
CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING
Authors
BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution)
Edition
Karviná, 2 nd International conference on Decision making for Small and Medium-Sized Enterprises, p. 17-26, 10 pp. 2019
Publisher
Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
printed version "print"
References:
RIV identification code
RIV/47813059:19520/19:A0000017
Organization unit
School of Business Administration in Karvina
ISBN
978-80-7510-339-0
UT WoS
000519107000003
Keywords in English
customer behaviour; generation X; generation Y; grocery retailing; new technologies
Changed: 7/5/2020 15:01, Miroslava Snopková
Abstract
V originále
The research results show how generations perceive the use of new technologies in the grocery shopping process. These technologies included Scan&Go service, smart shopping carts, selfservice cash registers, and customerization support technologies. The paper also examines customers´ behaviour in the case of online grocery shopping from the point of view of already existing customers and potential customers. This paper brings a new perspective on generations when using new technologies in the grocery shopping process that affects every generation.