D
2019
CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING
BAUEROVÁ, Radka
Basic information
Original name
CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING
Authors
BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution)
Edition
Karviná, 2 nd International conference on Decision making for Small and Medium-Sized Enterprises, p. 17-26, 10 pp. 2019
Publisher
Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Other information
Type of outcome
Stať ve sborníku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
printed version "print"
RIV identification code
RIV/47813059:19520/19:A0000017
Organization unit
School of Business Administration in Karvina
Keywords in English
customer behaviour; generation X; generation Y; grocery retailing; new technologies
V originále
The research results show how generations perceive the use of new technologies in the grocery shopping process. These technologies included Scan&Go service, smart shopping carts, selfservice cash registers, and customerization support technologies. The paper also examines customers´ behaviour in the case of online grocery shopping from the point of view of already existing customers and potential customers. This paper brings a new perspective on generations when using new technologies in the grocery shopping process that affects every generation.
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