HALAŠKA, Michal a Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, s. 110-119. ISBN 978-80-7510-339-0. |
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@inproceedings{31566, author = {Halaška, Michal and Šperka, Roman}, address = {Karvina}, booktitle = {Proc. International conference on Decision making for Small and Medium-Sized Enterprises}, editor = {Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák}, keywords = {agent-based modelling; business model; business processes; modelling}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Karvina}, isbn = {978-80-7510-339-0}, pages = {110-119}, publisher = {Silesian University in Opava, School of Business Administration in Karvina}, title = {The Impact of Redesign in Business Logic in Retail Business Models}, url = {http://demsme2019.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf}, year = {2019} }
TY - JOUR ID - 31566 AU - Halaška, Michal - Šperka, Roman PY - 2019 TI - The Impact of Redesign in Business Logic in Retail Business Models PB - Silesian University in Opava, School of Business Administration in Karvina CY - Karvina SN - 9788075103390 KW - agent-based modelling KW - business model KW - business processes KW - modelling UR - http://demsme2019.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf N2 - The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model. ER -
HALAŠKA, Michal a Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. \textit{Proc. International conference on Decision making for Small and Medium-Sized Enterprises}. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, s.~110-119. ISBN~978-80-7510-339-0.
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