Detailed Information on Publication Record
2019
The Impact of Redesign in Business Logic in Retail Business Models
HALAŠKA, Michal and Roman ŠPERKABasic information
Original name
The Impact of Redesign in Business Logic in Retail Business Models
Authors
HALAŠKA, Michal (203 Czech Republic, belonging to the institution) and Roman ŠPERKA (703 Slovakia, guarantor, belonging to the institution)
Edition
Karvina, Proc. International conference on Decision making for Small and Medium-Sized Enterprises, p. 110-119, 10 pp. 2019
Publisher
Silesian University in Opava, School of Business Administration in Karvina
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
RIV identification code
RIV/47813059:19520/19:A0000023
Organization unit
School of Business Administration in Karvina
ISBN
978-80-7510-339-0
UT WoS
000519107000014
Keywords in English
agent-based modelling; business model; business processes; modelling
Změněno: 7/5/2020 14:14, Miroslava Snopková
Abstract
V originále
The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model.