D
2018
Technological Skills Across Generations
BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ
Základní údaje
Originální název
Technological Skills Across Generations
Vydání
Žilina, Conference Proceedings from 18th Scientific Conference: Globalization and its socio-economic consequences. od s. 2000-2006, 7 s. 2018
Nakladatel
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Další údaje
Typ výsledku
Stať ve sborníku
Obor
50204 Business and management
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
elektronická verze "online"
Kód RIV
RIV/47813059:19520/18:00011092
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
Klíčová slova anglicky
Millennials; Generation X; Baby boomers; Technology
V originále
In the present world for the purpose of better meeting the needs of the customers, the companies should collect data about their customers and transform them to statements, knowledge, information. Thanks to that information about the customers the companies can react to customers' needs in the adequate way of over the world. It means that more than ever before the companies have to know their customers. That is why it is necessary to research the consumers located on the market. The customers are part of the generations. Many generations can be seen in the current society. The customers have some general characteristics resulting from being a part of the concrete cohort. Technology development in international level changes the behaviour of the consumers, which can be perceived as one of the impacts of globalization. Some consumers are more skilled in technology than the others. It is important to determine these differences in order to use the right content and channel for communication with customers. That is why the aim of the paper is to investigate how are the consumers from different generations skilled in technology in the Czech Republic. The questionnaire as the primary research method was used for achieving the aim of the paper. 840 respondents were included to this survey. The survey was distributed in September 2017 by the research agency IPSOS.
Zobrazeno: 25. 12. 2024 10:04