PELLEŠOVÁ, Pavlína. Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences. Online. In 18th International Scientific Conference, Proceedings. Žilina: University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 791-798. ISBN 978-80-8154-249-7.
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Basic information
Original name Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Name in Czech Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Name (in English) Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Authors PELLEŠOVÁ, Pavlína (203 Czech Republic, guarantor, belonging to the institution).
Edition Žilina, 18th International Scientific Conference, Proceedings, p. 791-798, 8 pp. 2018.
Publisher University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/47813059:19520/18:00011130
Organization unit School of Business Administration in Karvina
ISBN 978-80-8154-249-7
Keywords in English globalization; tourism market; trends of tourism; megatrends.
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
Abstract
Globalization is a phenomenon influencing the field of tourism, offer end demand in this field. Globalization represents one of twelve megatrends which effect tourism market elements. The article deals with development of trends in the international travel characterized according to individual authors. It mentions twelve megatrends: Mutual conditioning of globalization and localization, strengthening polarization of preferences by tourist oriented on comfort and adventure, downsizing the world for travel, informational and communicational technology, the so called fast track travel, increasing predominance of buyers, destination as a fashion accessory, creating product and marketing. This is followed by the analysis of impact of globalization on demand trends in international travel. The demand is made by customers who extremely emphasize quality, original experiences, non-traditional experiences, high comfort, and safety. Interest in cultural and sports activities, wellness or health improvement stays is sharply increasing too. Globalization influences regions therefore the article also focuses on the trends connected to globalization in The Moravian-Silesian Region (MSR). Current trends in tourism for this region are stated in The Strategy of Directing Tourism in the MSR, in the complete version of 2015. The research from 2017-2018 was targeted on services of travel agencies. The research showed that three fifths of customers use the Internet whereas one fifth uses the sale portals. Most customers focused on active and adventurous trips; the younger ones searched for extreme experience, discovered unique places; travellers very often looked for gastronomically oriented tourism.
Abstract (in English)
Globalization is a phenomenon influencing the field of tourism, offer end demand in this field. Globalization represents one of twelve megatrends which effect tourism market elements. The article deals with development of trends in the international travel characterized according to individual authors. It mentions twelve megatrends: Mutual conditioning of globalization and localization, strengthening polarization of preferences by tourist oriented on comfort and adventure, downsizing the world for travel, informational and communicational technology, the so called fast track travel, increasing predominance of buyers, destination as a fashion accessory, creating product and marketing. This is followed by the analysis of impact of globalization on demand trends in international travel. The demand is made by customers who extremely emphasize quality, original experiences, non-traditional experiences, high comfort, and safety. Interest in cultural and sports activities, wellness or health improvement stays is sharply increasing too. Globalization influences regions therefore the article also focuses on the trends connected to globalization in The Moravian-Silesian Region (MSR). Current trends in tourism for this region are stated in The Strategy of Directing Tourism in the MSR, in the complete version of 2015. The research from 2017-2018 was targeted on services of travel agencies. The research showed that three fifths of customers use the Internet whereas one fifth uses the sale portals. Most customers focused on active and adventurous trips; the younger ones searched for extreme experience, discovered unique places; travellers very often looked for gastronomically oriented tourism.
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