JANÁKOVÁ, Milena. Contemporary IT Solutions with CRM Key Competencies for Marketing. In E-learning and Smart Learning Environment for the Preparation of New Generation Specialists. Neuveden: Neuveden, 2018, p. 639-654. ISBN "Neuveden".
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Basic information
Original name Contemporary IT Solutions with CRM Key Competencies for Marketing
Authors JANÁKOVÁ, Milena (203 Czech Republic, guarantor, belonging to the institution).
Edition Neuveden, E-learning and Smart Learning Environment for the Preparation of New Generation Specialists, p. 639-654, 16 pp. 2018.
Publisher Neuveden
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50300 5.3 Education
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/47813059:19520/18:00011135
Organization unit School of Business Administration in Karvina
ISBN "Neuveden"
ISSN 2451-3644
Keywords in English E-Learning; CRM; key competencies; marketing
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
Abstract
This paper focuses on contemporary IT solutions for better knowledge in Customer Relationship Management (CRM) systems for marketing with regard to e-learning capabilities. Quality skills are focused on contact management, customer reports, document storage, emails, and social media integration. Effective acceptance of these skills requires the training of students in optimal CRM systems. The analysis made shows the diversity in the integration of marketing options; therefore, education has to train needed skills in more (two or three) CRM systems such as vtiger CRM, Zoho CRM, Marketing 360 or eWay-CRM.
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