The present paper investigates the imaginary world of True Blood created by Alan Ball, using the theory of Totem and Taboo by Sigmund Freud, especially concerning a taboo imposed on incest, death and animals. Analysis concentrates on incestuous relationships in a small community, and relevance of a taboo on totem animals for the shapeshifters. Further, it investigates a taboo connected with vampires. The paper aims at revealing a hidden taboo attracting people to supernatural creatures, specifically vampires and werewolves, as well as the possible issues of indulging too much into the fantasy world.