LANGEROVÁ, Adéla a Halina STARZYCZNÁ. Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research. Acta academica karviniensia. Karviná, 2019, roč. 19, č. 2, s. 42-54. ISSN 1212-415X. Dostupné z: https://dx.doi.org/10.25142/aak.2019.013. |
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@article{33701, author = {Langerová, Adéla and Starzyczná, Halina}, article_location = {Karviná}, article_number = {2}, doi = {http://dx.doi.org/10.25142/aak.2019.013}, keywords = {Customer relationship management; CRM definition; CRM architecture; CRM elements; CRM benefits and barriers; CRM in SME.}, language = {eng}, issn = {1212-415X}, journal = {Acta academica karviniensia}, title = {Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research.}, url = {https://aak.slu.cz/magno/aak/2019/mn2.php}, volume = {19}, year = {2019} }
TY - JOUR ID - 33701 AU - Langerová, Adéla - Starzyczná, Halina PY - 2019 TI - Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research. JF - Acta academica karviniensia VL - 19 IS - 2 SP - 42-54 EP - 42-54 SN - 1212415X KW - Customer relationship management KW - CRM definition KW - CRM architecture KW - CRM elements KW - CRM benefits and barriers KW - CRM in SME. UR - https://aak.slu.cz/magno/aak/2019/mn2.php L2 - https://aak.slu.cz/magno/aak/2019/mn2.php N2 - Customer relationship management (CRM) is in the centre of attention of companies of any size and it is applied in different areas of national economy. In the School of Business Administration in Karviná the CRM research is being carried out since 2005 under a grant and other projects. The objective of this article is to introduce partial results of the latest research carried out especially under “Student Grant Competition” (2017-2019) or under the project of long-term sustainability OP VK (2014-2019). The particular objective of this contribution is to introduce brief conclusions of the interviews we had with representatives of small and medium sized enterprises (SME) in the Moravian-Silesian Region. These interviews were a necessary part of the pre-research phase of our qualitative research. Our research topic is connected with the main problem areas of CRM in the Moravian-Silesian Region. ER -
LANGEROVÁ, Adéla a Halina STARZYCZNÁ. Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research. \textit{Acta academica karviniensia}. Karviná, 2019, roč.~19, č.~2, s.~42-54. ISSN~1212-415X. Dostupné z: https://dx.doi.org/10.25142/aak.2019.013.
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