BAUEROVÁ, Radka. The Development and Perspective of Online Shopping in Connection with Technology Acceptance. Economics Management Innovation. 2019, roč. 11, No 3, p. 52-63. ISSN 1805-353X.
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Basic information
Original name The Development and Perspective of Online Shopping in Connection with Technology Acceptance.
Authors BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution).
Edition Economics Management Innovation, 2019, 1805-353X.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW Webová adresa ukazující na text publikace
RIV identification code RIV/47813059:19520/19:A0000056
Organization unit School of Business Administration in Karvina
Keywords in English Customers´ behaviour; online shopping; forecasting; retail; e-tail; hybrid companies
Tags Reviewed
Changed by Changed by: Ing. Petra Skoumalová, učo 50554. Changed: 21/4/2020 11:21.
Abstract
The rapid growth of e-shoppers has caused the growing interest of companies in using the online environment. Companies are trying to attract the attention of consumers and also trying to gain new customers. Therefore, in the situation when a company does not only create e-marketing but is also able to offer an online shopping channel, it is now likely that customers will use this option. The aim of this paper is to find the dependence between acceptance of technologies enabling online purchases and acceptance of online shopping itself and to estimate the percentage of individuals who will use the online environment when purchasing individual product categories on the Visegrad Group market. The secondary data from the Eurostat database were used to investigate in this research.
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