J 2019

The Development and Perspective of Online Shopping in Connection with Technology Acceptance.

BAUEROVÁ, Radka

Basic information

Original name

The Development and Perspective of Online Shopping in Connection with Technology Acceptance.

Authors

BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution)

Edition

Economics Management Innovation, 2019, 1805-353X

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/47813059:19520/19:A0000056

Organization unit

School of Business Administration in Karvina

Keywords in English

Customers´ behaviour; online shopping; forecasting; retail; e-tail; hybrid companies

Tags

Reviewed
Změněno: 21/4/2020 11:21, Ing. Petra Skoumalová

Abstract

V originále

The rapid growth of e-shoppers has caused the growing interest of companies in using the online environment. Companies are trying to attract the attention of consumers and also trying to gain new customers. Therefore, in the situation when a company does not only create e-marketing but is also able to offer an online shopping channel, it is now likely that customers will use this option. The aim of this paper is to find the dependence between acceptance of technologies enabling online purchases and acceptance of online shopping itself and to estimate the percentage of individuals who will use the online environment when purchasing individual product categories on the Visegrad Group market. The secondary data from the Eurostat database were used to investigate in this research.