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@article{33787, author = {Bauerová, Radka}, article_number = {2}, keywords = {Vision; channel distribution; marketing management changes; internet; Internet of things}, language = {eng}, issn = {1805-353X}, journal = {Economics Management Innovation}, title = {Changes in Marketing Management of Companies Due to the Development of the Internet.}, url = {http://emijournal.cz/wp-content/uploads/2018/11/06_CHANGES-IN-MARKETING-MANAGEMENT-OF-COMPANIES-DUE-TO-THE-DEVELOPMENT-OF-THE-INTERNET.pdf}, volume = {roč. 10}, year = {2018} }
TY - JOUR ID - 33787 AU - Bauerová, Radka PY - 2018 TI - Changes in Marketing Management of Companies Due to the Development of the Internet. JF - Economics Management Innovation VL - roč. 10 IS - 2 SP - 64-73 EP - 64-73 SN - 1805353X KW - Vision KW - channel distribution KW - marketing management changes KW - internet KW - Internet of things UR - http://emijournal.cz/wp-content/uploads/2018/11/06_CHANGES-IN-MARKETING-MANAGEMENT-OF-COMPANIES-DUE-TO-THE-DEVELOPMENT-OF-THE-INTERNET.pdf L2 - http://emijournal.cz/wp-content/uploads/2018/11/06_CHANGES-IN-MARKETING-MANAGEMENT-OF-COMPANIES-DUE-TO-THE-DEVELOPMENT-OF-THE-INTERNET.pdf N2 - This paper provides an empirical test of whether the development of the internet links to implementing a new technology which increasing competition required changes in the marketing management. The aim of the paper is to determine the impact of internet development on marketing management and to determine whether attributes such as the type of industry, year of establishment and ownership structure can be related to the level of marketing management adaptation to a changing environment. ER -
BAUEROVÁ, Radka. Changes in Marketing Management of Companies Due to the Development of the Internet. \textit{Economics Management Innovation}. 2018, roč. 10, č.~2, s.~64-73. ISSN~1805-353X.
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