BAUEROVÁ, Radka. Changes in Marketing Management of Companies Due to the Development of the Internet. Economics Management Innovation. 2018, roč. 10, No 2, p. 64-73. ISSN 1805-353X.
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Basic information
Original name Changes in Marketing Management of Companies Due to the Development of the Internet.
Authors BAUEROVÁ, Radka.
Edition Economics Management Innovation, 2018, 1805-353X.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW Webová adresa ukazující na text publikace
Organization unit School of Business Administration in Karvina
Keywords in English Vision; channel distribution; marketing management changes; internet; Internet of things
Changed by Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 9/1/2020 13:46.
Abstract
This paper provides an empirical test of whether the development of the internet links to implementing a new technology which increasing competition required changes in the marketing management. The aim of the paper is to determine the impact of internet development on marketing management and to determine whether attributes such as the type of industry, year of establishment and ownership structure can be related to the level of marketing management adaptation to a changing environment.
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