J 2018

Changes in Marketing Management of Companies Due to the Development of the Internet.

BAUEROVÁ, Radka

Basic information

Original name

Changes in Marketing Management of Companies Due to the Development of the Internet.

Authors

Edition

Economics Management Innovation, 2018, 1805-353X

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

References:

Organization unit

School of Business Administration in Karvina

Keywords in English

Vision; channel distribution; marketing management changes; internet; Internet of things
Changed: 9/1/2020 13:46, Ing. Radka Bauerová, Ph.D.

Abstract

V originále

This paper provides an empirical test of whether the development of the internet links to implementing a new technology which increasing competition required changes in the marketing management. The aim of the paper is to determine the impact of internet development on marketing management and to determine whether attributes such as the type of industry, year of establishment and ownership structure can be related to the level of marketing management adaptation to a changing environment.