Detailed Information on Publication Record
2018
Are online sales affected by demographic factors in the Czech Republic?
BAUEROVÁ, RadkaBasic information
Original name
Are online sales affected by demographic factors in the Czech Republic?
Authors
Edition
Acta academica karviniensia, Karviná, Slezská univerzita, Obchodně podnikatelská fakulta v Karviné, 2018, 1212-415X
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
Organization unit
School of Business Administration in Karvina
Keywords in English
Customer behaviour; demographic factors; demographic segmentation; E-marketing; online purchase; online shopping
Tags
Reviewed
Změněno: 9/1/2020 14:14, Ing. Radka Bauerová, Ph.D.
Abstract
V originále
Almost 80% of households in the Czech Republic have Internet access, which is three times higher than in 2005. This rapid development of the Internet has provided space for the development of e-tail, and online shopping has become a new form of sales. Interestingly, the development of online sales is even higher over the same period, and in 2016, 43.6% of the Czech population shop online. These facts declare the importance of examining factors that can influence the purchase of consumers online, for the sake of e-tail strategic decision making. This article explores the relationship between demographic factors and online purchase using the IBM SPSS software.