BAUEROVÁ, Radka. Are online sales affected by demographic factors in the Czech Republic? Acta academica karviniensia. Karviná: Slezská univerzita, Obchodně podnikatelská fakulta v Karviné, 2018, roč. 18, No 1, p. 5-16. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2018.001. |
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@article{33791, author = {Bauerová, Radka}, article_location = {Karviná}, article_number = {1}, doi = {http://dx.doi.org/10.25142/aak.2018.001}, keywords = {Customer behaviour; demographic factors; demographic segmentation; E-marketing; online purchase; online shopping}, language = {eng}, issn = {1212-415X}, journal = {Acta academica karviniensia}, title = {Are online sales affected by demographic factors in the Czech Republic?}, url = {https://aak.slu.cz/pdfs/aak/2018/01/01.pdf}, volume = {roč. 18}, year = {2018} }
TY - JOUR ID - 33791 AU - Bauerová, Radka PY - 2018 TI - Are online sales affected by demographic factors in the Czech Republic? JF - Acta academica karviniensia VL - roč. 18 IS - 1 SP - 5-16 EP - 5-16 PB - Slezská univerzita, Obchodně podnikatelská fakulta v Karviné SN - 1212415X KW - Customer behaviour KW - demographic factors KW - demographic segmentation KW - E-marketing KW - online purchase KW - online shopping UR - https://aak.slu.cz/pdfs/aak/2018/01/01.pdf N2 - Almost 80% of households in the Czech Republic have Internet access, which is three times higher than in 2005. This rapid development of the Internet has provided space for the development of e-tail, and online shopping has become a new form of sales. Interestingly, the development of online sales is even higher over the same period, and in 2016, 43.6% of the Czech population shop online. These facts declare the importance of examining factors that can influence the purchase of consumers online, for the sake of e-tail strategic decision making. This article explores the relationship between demographic factors and online purchase using the IBM SPSS software. ER -
BAUEROVÁ, Radka. Are online sales affected by demographic factors in the Czech Republic? \textit{Acta academica karviniensia}. Karviná: Slezská univerzita, Obchodně podnikatelská fakulta v Karviné, 2018, roč. 18, No~1, p.~5-16. ISSN~1212-415X. Available from: https://dx.doi.org/10.25142/aak.2018.001.
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