2018
Consumers´ decision-making in online grocery shopping: The impact of services and delivery conditions.
BAUEROVÁ, RadkaZákladní údaje
Originální název
Consumers´ decision-making in online grocery shopping: The impact of services and delivery conditions.
Autoři
Vydání
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, 1211-8516
Další údaje
Jazyk
bosenština
Typ výsledku
Článek v odborném periodiku
Obor
50204 Business and management
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
Klíčová slova anglicky
Online grocery shopping; e‑commerce; decision-making process; consumer behaviour; marketing strategy; services; delivery conditions.
Příznaky
Recenzováno
Změněno: 9. 1. 2020 14:29, Ing. Radka Bauerová, Ph.D.
Anotace
V originále
The growing consumer interest in buying food online has caused that online grocery shopping (OGS) is the current most evolving e‑commerce category. Therefore, focus on the factors influencing e‑consumer’s decision‑making is an important key to tailor optimal marketing strategy. OGS is specific due to the food aspects (quality, freshness and durability) as well as to the offered services and delivery conditions of the online purchase process. The aim of the paper is to extend external factors of online consumer decision process and examine the influence of offered services and delivery conditions toward consumer’s decision‑making in online grocery shopping. The paper focuses primarily on the choice of the type of service and the determination of delivery conditions that have a positive impact on the customer’s decision‑making.