The Digitalization of a Grocery Shopping from a Generation
Perspective.

D 2018

The Digitalization of a Grocery Shopping from a Generation Perspective.

BAUEROVÁ, Radka a Martin KLEPEK

Základní údaje

Originální název

The Digitalization of a Grocery Shopping from a Generation Perspective.

Autoři

BAUEROVÁ, Radka a Martin KLEPEK

Vydání

Trnava, Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors. od s. 243-255, 13 s. 2018

Nakladatel

Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

Webový odkaz na sborník z konference

Organizační jednotka

Obchodně podnikatelská fakulta v Karviné

ISBN

978-80-8105-985-8

UT WoS

000467818300023

Klíčová slova anglicky

Baby Boomers; Consumer Behaviour; Digitalization of Grocery Sales; Generation X; Generation Y; Generations; Online Grocery Shopping; Retail.

Příznaky

Recenzováno

Změněno: 9. 1. 2020 14:55, Ing. Radka Bauerová, Ph.D.

Anotace

V originále

Customer pressure on globalization-driven innovation has also evolved into food purchases and therefore business organizations innovate processes and services not only to meet the needs and wishes of their customers but also to increase their satisfaction and loyalty. This article deals with grocery shopping digitization as one of the possible innovations that business organizations can use to increase customer satisfaction, as the number of individuals using the online shopping channel is steadily growing. Considering that customers purchasing online food fall into several different generations, research results will also be geared to generational differences in the perception of food digitization. The aim of the paper is to examine whether there is any difference between online grocery shopping behaviour by generation’s perspective.

Citovat

BAUEROVÁ, Radka a Martin KLEPEK. The Digitalization of a Grocery Shopping from a Generation Perspective. In L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,. Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2018, s. 243-255. ISBN 978-80-8105-985-8.

@inproceedings{33795,
   author = {Bauerová, Radka and Klepek, Martin},
   address = {Trnava},
   booktitle = {Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors.},
   editor = {L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,},
   keywords = {Baby Boomers; Consumer Behaviour; Digitalization of Grocery Sales; Generation X; Generation Y; Generations; Online Grocery Shopping; Retail.},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Trnava},
   isbn = {978-80-8105-985-8},
   pages = {243-255},
   publisher = {Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava},
   title = {The Digitalization of a Grocery Shopping from a Generation Perspective.},
   url = {https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf},
   year = {2018}
}

TY  - JOUR
ID  - 33795
AU  - Bauerová, Radka - Klepek, Martin
PY  - 2018
TI  - The Digitalization of a Grocery Shopping from a Generation Perspective.
PB  - Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
CY  - Trnava
SN  - 9788081059858
KW  - Baby Boomers
KW  - Consumer Behaviour
KW  - Digitalization of Grocery Sales
KW  - Generation X
KW  - Generation Y
KW  - Generations
KW  - Online Grocery Shopping
KW  - Retail.
UR  - https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf
N2  - Customer pressure on globalization-driven innovation has also evolved into food purchases and therefore business organizations innovate processes and services not only to meet the needs and wishes of their customers but also to increase their satisfaction and loyalty. This article deals with grocery shopping digitization as one of the possible innovations that business organizations can use to increase customer satisfaction, as the number of individuals using the online shopping channel is steadily growing. Considering that customers purchasing online food fall into several different generations, research results will also be geared to generational differences in the perception of food digitization. The aim of the paper is to examine whether there is any difference between online grocery shopping behaviour by generation’s perspective.
ER  -

BAUEROVÁ, Radka a Martin KLEPEK. The Digitalization of a Grocery Shopping from a Generation Perspective. In L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,. \textit{Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors.}. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2018, s.~243-255. ISBN~978-80-8105-985-8.

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