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@inproceedings{34382, author = {Janáková, Milena}, address = {Bratislava}, booktitle = {International Relations 2019: Current Issues of World Economy and Politics Conference Proceedings 20th International Scientific Conference at Smolenice Castle 28th - 29th November 2019}, keywords = {CRM; information technology; international contacts}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Bratislava}, isbn = {978-80-225-4686-7}, pages = {419-424}, publisher = {Vydavateľstvo Ekonóm}, title = {CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS}, year = {2019} }
TY - JOUR ID - 34382 AU - Janáková, Milena PY - 2019 TI - CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS PB - Vydavateľstvo Ekonóm CY - Bratislava SN - 9788022546867 KW - CRM KW - information technology KW - international contacts N2 - This paper is focused on CRM (Customer Relationship Management) systems and their support for international contacts. The method solution is based on a literature review and monitoring of CRM systems for multilingual features and other localization functions. Choosing the optimal CRM is difficult among hundreds of CRM systems. CRM systems range from opulent solutions to small tools and there is a lot of diversity in the implemented solutions. Only a few CRM systems offer a comprehensive background for the global market, such as Dynamic CRM, HubSpot, OnlyOffice, Oracle NetSuite, SAP CRM, or Zoho CRM. Many others focus on local markets or prefer English as the default language. For a detailed evaluation of CRM systems, it is recommended to use Saaty’s method. ER -
JANÁKOVÁ, Milena. CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS. Online. In \textit{International Relations 2019: Current Issues of World Economy and Politics Conference Proceedings 20th International Scientific Conference at Smolenice Castle 28th - 29th November 2019}. Bratislava: Vydavateľstvo Ekonóm, 2019, s.~419-424, 1127 s. ISBN~978-80-225-4686-7.
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