JANÁKOVÁ, Milena. CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS. Online. In International Relations 2019: Current Issues of World Economy and Politics Conference Proceedings 20th International Scientific Conference at Smolenice Castle 28th - 29th November 2019. Bratislava: Vydavateľstvo Ekonóm, 2019, p. 419-424, 1127 pp. ISBN 978-80-225-4686-7.
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Basic information
Original name CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS
Authors JANÁKOVÁ, Milena (203 Czech Republic, guarantor, belonging to the institution).
Edition Bratislava, International Relations 2019: Current Issues of World Economy and Politics Conference Proceedings 20th International Scientific Conference at Smolenice Castle 28th - 29th November 2019, p. 419-424, 1127 pp. 2019.
Publisher Vydavateľstvo Ekonóm
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 10200 1.2 Computer and information sciences
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/47813059:19520/19:A0000090
Organization unit School of Business Administration in Karvina
ISBN 978-80-225-4686-7
Keywords in English CRM; information technology; international contacts
Tags International impact, Reviewed
Changed by Changed by: Mgr. Milena Janáková, Ph.D., učo 48743. Changed: 21/1/2020 20:56.
Abstract
This paper is focused on CRM (Customer Relationship Management) systems and their support for international contacts. The method solution is based on a literature review and monitoring of CRM systems for multilingual features and other localization functions. Choosing the optimal CRM is difficult among hundreds of CRM systems. CRM systems range from opulent solutions to small tools and there is a lot of diversity in the implemented solutions. Only a few CRM systems offer a comprehensive background for the global market, such as Dynamic CRM, HubSpot, OnlyOffice, Oracle NetSuite, SAP CRM, or Zoho CRM. Many others focus on local markets or prefer English as the default language. For a detailed evaluation of CRM systems, it is recommended to use Saaty’s method.
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