D 2019

CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS

JANÁKOVÁ, Milena

Basic information

Original name

CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS

Authors

JANÁKOVÁ, Milena (203 Czech Republic, guarantor, belonging to the institution)

Edition

Bratislava, International Relations 2019: Current Issues of World Economy and Politics Conference Proceedings 20th International Scientific Conference at Smolenice Castle 28th - 29th November 2019, p. 419-424, 1127 pp. 2019

Publisher

Vydavateľstvo Ekonóm

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

10200 1.2 Computer and information sciences

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

RIV identification code

RIV/47813059:19520/19:A0000090

Organization unit

School of Business Administration in Karvina

ISBN

978-80-225-4686-7

Keywords in English

CRM; information technology; international contacts

Tags

International impact, Reviewed
Změněno: 21/1/2020 20:56, Mgr. Milena Janáková, Ph.D.

Abstract

V originále

This paper is focused on CRM (Customer Relationship Management) systems and their support for international contacts. The method solution is based on a literature review and monitoring of CRM systems for multilingual features and other localization functions. Choosing the optimal CRM is difficult among hundreds of CRM systems. CRM systems range from opulent solutions to small tools and there is a lot of diversity in the implemented solutions. Only a few CRM systems offer a comprehensive background for the global market, such as Dynamic CRM, HubSpot, OnlyOffice, Oracle NetSuite, SAP CRM, or Zoho CRM. Many others focus on local markets or prefer English as the default language. For a detailed evaluation of CRM systems, it is recommended to use Saaty’s method.