Podrobný výpis o publikaci

PELLEŠOVÁ, Pavlína. Globalization and perception of tourism trends by supply and demand. In The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy. Žilina: Žilinská univerzita. s. 4019-4026. ISSN 2261-2424. doi:10.1051/shsconf/20207404019. 2020.

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Základní údaje
Originální název	Globalization and perception of tourism trends by supply and demand
Název anglicky	Globalization and perception of tourism trends by supply and demand
Autoři	PELLEŠOVÁ, Pavlína (203 Česká republika, garant, domácí).
Vydání	Žilina, The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy, od s. 4019-4026, 8 s. 2020.
Nakladatel	Žilinská univerzita

Další údaje
Originální jazyk	čeština
Typ výsledku	Stať ve sborníku
Obor	50204 Business and management
Stát vydavatele	Slovensko
Utajení	není předmětem státního či obchodního tajemství
Forma vydání	elektronická verze "online"
WWW	URL
Kód RIV	RIV/47813059:19520/20:A0000128
Organizační jednotka	Obchodně podnikatelská fakulta v Karviné
ISSN	2261-2424
Doi	http://dx.doi.org/10.1051/shsconf/20207404019
Klíčová slova česky	globalizace; trendy v cestovním ruchu; cestovní mkanceláře; zákazníci
Klíčová slova anglicky	globalization; trends of tourism; travel agencies; customers
Příznaky	Recenzováno
Změnil	Změnila: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Změněno: 22. 1. 2020 13:19.

Anotace
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.

Anotace

The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.

Anotace anglicky
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.

Anotace anglicky