D 2017

Monetization of internet services for the segment of small and medium businesses

BOTLÍK, Josef and Martin NOVÁČEK

Basic information

Original name

Monetization of internet services for the segment of small and medium businesses

Name in Czech

Monetization of internet services for the segment of small and medium businesses

Name (in English)

Monetization of internet services for the segment of small and medium businesses

Authors

BOTLÍK, Josef (203 Czech Republic, belonging to the institution) and Martin NOVÁČEK (203 Czech Republic)

Edition

Ostrava, International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2017), p. 26-37, 12 pp. 2017

Publisher

X-MEDIA servis s.r.o.,

Other information

Language

Czech

Type of outcome

Stať ve sborníku

Field of Study

10200 1.2 Computer and information sciences

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

RIV identification code

RIV/47813059:19520/17:00010840

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7510-243-0

Keywords in English

internet services; monetization; small and medium enterprises
Změněno: 7/2/2020 10:57, RNDr. Daniel Jakubík

Abstract

ORIG EN

V originále

Companies in small and medium segment practically cannot exist without the intensive support of Internet services nowadays. These services offer a variety of options how to use content on the Internet to increase profits. We can use for monetization of content a variety of methods and models, including various options of paywall, sale of advertising or so-called rotators which are intentionally directing the selected pages. Not all methods are suitable for monetization company website. It can be stated that during the process of creating business strategies related to the Internet environment it is necessary to think in this area on profitability. The aim of this paper is to summarize knowledge about monetizing of the website, analyze which tools are appropriate for small and medium business and recommend specific procedures.

In English

Companies in small and medium segment practically cannot exist without the intensive support of Internet services nowadays. These services offer a variety of options how to use content on the Internet to increase profits. We can use for monetization of content a variety of methods and models, including various options of paywall, sale of advertising or so-called rotators which are intentionally directing the selected pages. Not all methods are suitable for monetization company website. It can be stated that during the process of creating business strategies related to the Internet environment it is necessary to think in this area on profitability. The aim of this paper is to summarize knowledge about monetizing of the website, analyze which tools are appropriate for small and medium business and recommend specific procedures.