D 2017

Monetization of internet services for the segment of small and medium businesses

BOTLÍK, Josef a Martin NOVÁČEK

Základní údaje

Originální název

Monetization of internet services for the segment of small and medium businesses

Název česky

Monetization of internet services for the segment of small and medium businesses

Název anglicky

Monetization of internet services for the segment of small and medium businesses

Autoři

BOTLÍK, Josef (203 Česká republika, domácí) a Martin NOVÁČEK (203 Česká republika)

Vydání

Ostrava, International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2017), od s. 26-37, 12 s. 2017

Nakladatel

X-MEDIA servis s.r.o.,

Další údaje

Jazyk

čeština

Typ výsledku

Stať ve sborníku

Obor

10200 1.2 Computer and information sciences

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Kód RIV

RIV/47813059:19520/17:00010840

Organizační jednotka

Obchodně podnikatelská fakulta v Karviné

ISBN

978-80-7510-243-0

Klíčová slova anglicky

internet services; monetization; small and medium enterprises
Změněno: 7. 2. 2020 10:57, RNDr. Daniel Jakubík

Anotace

ORIG EN

V originále

Companies in small and medium segment practically cannot exist without the intensive support of Internet services nowadays. These services offer a variety of options how to use content on the Internet to increase profits. We can use for monetization of content a variety of methods and models, including various options of paywall, sale of advertising or so-called rotators which are intentionally directing the selected pages. Not all methods are suitable for monetization company website. It can be stated that during the process of creating business strategies related to the Internet environment it is necessary to think in this area on profitability. The aim of this paper is to summarize knowledge about monetizing of the website, analyze which tools are appropriate for small and medium business and recommend specific procedures.

Anglicky

Companies in small and medium segment practically cannot exist without the intensive support of Internet services nowadays. These services offer a variety of options how to use content on the Internet to increase profits. We can use for monetization of content a variety of methods and models, including various options of paywall, sale of advertising or so-called rotators which are intentionally directing the selected pages. Not all methods are suitable for monetization company website. It can be stated that during the process of creating business strategies related to the Internet environment it is necessary to think in this area on profitability. The aim of this paper is to summarize knowledge about monetizing of the website, analyze which tools are appropriate for small and medium business and recommend specific procedures.