The paper provides a general approach to explore the suitability of business excellence models (BEMs) to include corporate social responsibility (CSR) and on examples of awarded organizations in national quality awards (NQAs) found the synergic approach in deploying issues of BEMs and corporate social responsibility. The aim of the paper is to provide an overview of the BEMs approach in the Czech Republic and found the relevance with the issues of social responsibility. The study is expected to help in reviewing national business excellence strategies and overview of the collected samples of organizations may help other entities to effectively process reports to use of the synergy of the criteria of the BEMs and CSR within the relevant NQAs or to target on appropriate stakeholders, because despite the robust academic research in the field of CSR and BEMs, reality has pointed to the shadowy side that organizations are not much interested in obtaining back-tested independent institutes in the form of NQAs national approach or verified CSR reports. Although BEMs and CSR have been demonstrated on theoretical level, practice points to different outputs and the organization is only sporadically synergistically propel these two approaches.