D 2017

TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW

BAUEROVÁ, Radka

Basic information

Original name

TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW

Authors

BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution)

Edition

Karviná, Decision making for Small and Medium Sized Enterprises, p. 10-18, 9 pp. 2017

Publisher

SU OPF Karviná

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50202 Applied Economics, Econometrics

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

RIV identification code

RIV/47813059:19520/17:00010908

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7510-243-0

Keywords in English

E-consumer behaviour; e-shopping; literature review; Technology acceptance model
Změněno: 7/2/2020 10:57, RNDr. Daniel Jakubík

Abstract

V originále

In recent years´ large number of consumers in the Czech Republic frequently shop on the Internet, if we focus on Fast Moving Consumer Goods (FMCG), there are an increase of online purchases. For research on what drives consumers to shop online, the Technology acceptance models can be utilised. Technology acceptance model (TAM) was introduced by Davis in 1986 as a theory for describing an individual´s acceptance of information systems. In these days, the TAM is considered the most influential and commonly employed theory in that area. This study aims to provide a coherent view of literature about Technology acceptance model in online shopping. Therefore, it summarises development of TAM to increase the understanding of consumer attitudes towards online shopping and their intention to buy on the Internet. This article will contribute significantly to possible modifications of TAM for FMCG area. The search strategy for the review model is primarily directed towards finding published papers from the contents of EBSCO, ScienceDirect and Google Scholar database.