2017
TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW
BAUEROVÁ, RadkaZákladní údaje
Originální název
TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW
Autoři
BAUEROVÁ, Radka (203 Česká republika, garant, domácí)
Vydání
Karviná, Decision making for Small and Medium Sized Enterprises, od s. 10-18, 9 s. 2017
Nakladatel
SU OPF Karviná
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50202 Applied Economics, Econometrics
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Odkazy
Kód RIV
RIV/47813059:19520/17:00010908
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
ISBN
978-80-7510-243-0
Klíčová slova anglicky
E-consumer behaviour; e-shopping; literature review; Technology acceptance model
Změněno: 7. 2. 2020 10:57, RNDr. Daniel Jakubík
Anotace
V originále
In recent years´ large number of consumers in the Czech Republic frequently shop on the Internet, if we focus on Fast Moving Consumer Goods (FMCG), there are an increase of online purchases. For research on what drives consumers to shop online, the Technology acceptance models can be utilised. Technology acceptance model (TAM) was introduced by Davis in 1986 as a theory for describing an individual´s acceptance of information systems. In these days, the TAM is considered the most influential and commonly employed theory in that area. This study aims to provide a coherent view of literature about Technology acceptance model in online shopping. Therefore, it summarises development of TAM to increase the understanding of consumer attitudes towards online shopping and their intention to buy on the Internet. This article will contribute significantly to possible modifications of TAM for FMCG area. The search strategy for the review model is primarily directed towards finding published papers from the contents of EBSCO, ScienceDirect and Google Scholar database.