B 2017

Marketing Research: an applied approach

MALHOTRA, N K, D NUNAN and D F BIRKS

Basic information

Original name

Marketing Research: an applied approach

Authors

MALHOTRA, N K, D NUNAN and D F BIRKS

Edition

New York, 2017

Publisher

Pearson

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-10312-9
Changed: 15/6/2020 09:42, Ing. Michal Stoklasa, Ph.D.
Displayed: 3/4/2025 03:08