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@article{46380, author = {Janáková, Milena and Suchánek, Petr and Šauman, Petr and Botlík, Josef}, article_number = {3}, keywords = {Computer Software; Information and Knowledge; Marketing; Customer Relationship Management; Small Business; IT Services}, language = {eng}, issn = {2005-4238}, journal = {International Journal of Advanced Science and Technology}, title = {The Optimal Volume of CRM Services for Small Business}, url = {http://sersc.org/journals/index.php/IJAST/article/view/5176/3287}, volume = {29}, year = {2020} }
TY - JOUR ID - 46380 AU - Janáková, Milena - Suchánek, Petr - Šauman, Petr - Botlík, Josef PY - 2020 TI - The Optimal Volume of CRM Services for Small Business JF - International Journal of Advanced Science and Technology VL - 29 IS - 3 SP - 4209-4229 EP - 4209-4229 SN - 20054238 KW - Computer Software KW - Information and Knowledge KW - Marketing KW - Customer Relationship Management KW - Small Business KW - IT Services UR - http://sersc.org/journals/index.php/IJAST/article/view/5176/3287 L2 - http://sersc.org/journals/index.php/IJAST/article/view/5176/3287 N2 - The purpose of this paper is to solve the existing problem with inappropriate CRM services for immediate solution; therefore, the volume of CRM services for small businesses is recommended to increase their potential. The designed approach uses the CRM evaluation by 8 criteria, such as automatic procedures, social media integration or key performance indicators. The final evaluation uses a Fuller triangle to determine weights of specified criteria and the TOPSIS method to specify performance scores by CRM variability of CRM services. Achieved results show the level of availability in specified CRM services (criteria) with variability for top, middle, bottom, popular, or affordable CRM. An overview is also available through selected CRMs. ER -
JANÁKOVÁ, Milena, Petr SUCHÁNEK, Petr ŠAUMAN a Josef BOTLÍK. The Optimal Volume of CRM Services for Small Business. \textit{International Journal of Advanced Science and Technology}. 2020, roč.~29, č.~3, s.~4209-4229. ISSN~2005-4238.
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