D
2020
The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
ZAPLETALOVÁ, Šárka a Radka BAUEROVÁ
Základní údaje
Originální název
The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
Vydání
České Budějovice, Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena, od s. 150-154, 5 s. 2020
Nakladatel
University of South Bohemia in České Budějovice
Další údaje
Typ výsledku
Stať ve sborníku
Obor
50204 Business and management
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
elektronická verze "online"
Kód RIV
RIV/47813059:19520/20:A0000178
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
Klíčová slova anglicky
strategic planning; strategy; business success; retail enterprises; strategic decisions;
V originále
Organizations everywhere, of all types and sizes, are under constant pressure to improve their business performance. Strategic planning consists of integrated decisions, ac-tions or plans that will help to achieve target goals. In this research study, strategic planning was investigated as factor influencing the business success of retail enterprises. The objective of the paper is to investigate the effect of strategic planning of Czech retail enterprises on their business success. The strategic planning in Czech retail enterprises has been researched with the method of oral questioning, and the main instrument was a questionnaire.The sample consisted of 362 Czech retail enterprises which are located in the Czech Republic.
Zobrazeno: 16. 11. 2024 06:28