D
2020
The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
ZAPLETALOVÁ, Šárka and Radka BAUEROVÁ
Basic information
Original name
The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
Edition
České Budějovice, Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena, p. 150-154, 5 pp. 2020
Publisher
University of South Bohemia in České Budějovice
Other information
Type of outcome
Stať ve sborníku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
RIV identification code
RIV/47813059:19520/20:A0000178
Organization unit
School of Business Administration in Karvina
Keywords in English
strategic planning; strategy; business success; retail enterprises; strategic decisions;
V originále
Organizations everywhere, of all types and sizes, are under constant pressure to improve their business performance. Strategic planning consists of integrated decisions, ac-tions or plans that will help to achieve target goals. In this research study, strategic planning was investigated as factor influencing the business success of retail enterprises. The objective of the paper is to investigate the effect of strategic planning of Czech retail enterprises on their business success. The strategic planning in Czech retail enterprises has been researched with the method of oral questioning, and the main instrument was a questionnaire.The sample consisted of 362 Czech retail enterprises which are located in the Czech Republic.
Displayed: 29/11/2024 15:14