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@inproceedings{48560, author = {Stuchlíková, Jana and Botlíková, Milena}, address = {Granada}, booktitle = {In 36th Conferecnce IBIMA 2020 - Sustainable Economic Development and Advancing Education Excellence in the Era of Global Pandemic (IBIMA)}, editor = {Soliman}, keywords = {Tourism; product; customer behaviour; modern marketing approaches and technologies}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Granada}, isbn = {978-0-9998551-5-7}, note = {SGS2/2019}, pages = {11737-11744}, publisher = {IBIMA}, title = {The Current Trends affecting Customer behaviour when buying Tourism Products}, year = {2020} }
TY - JOUR ID - 48560 AU - Stuchlíková, Jana - Botlíková, Milena PY - 2020 TI - The Current Trends affecting Customer behaviour when buying Tourism Products PB - IBIMA CY - Granada SN - 9780999855157 N1 - SGS2/2019 KW - Tourism KW - product KW - customer behaviour KW - modern marketing approaches and technologies N2 - The paper discusses current trends affecting customer behaviour in order to briefly summarize what aspects affect clients when making purchasing decisions in the current turbulent times. Most attention is focused on the instruments that contribute most effectively to the success of sales of either new or existing tourism products. The contribution includes, among other things, graphically illustrated models with trends in popularity of individual forms of online marketing, examples of customer behaviour when buying tourist products and, last but not least, recommendations for companies, including an emphasis on sustainable development. In particular, secondary data from publicly available sources were used. ER -
STUCHLÍKOVÁ, Jana a Milena BOTLÍKOVÁ. The Current Trends affecting Customer behaviour when buying Tourism Products. Online. In Soliman. \textit{In 36th Conferecnce IBIMA 2020 - Sustainable Economic Development and Advancing Education Excellence in the Era of Global Pandemic (IBIMA)}. Granada: IBIMA, 2020, s.~11737-11744. ISBN~978-0-9998551-5-7.
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