Podrobný výpis o publikaci

Trends in tourism and their rapid admission by entrepreneurs significantly affect the tourist attractiveness of the destination and increase its tourist attendance. The projects "Trends in Tourism in the Silesian Moravian Region" and „Trends and Innovation in Tourism in the Czech Republic“ is the basis of this article, which examines the influence of tourist trends and innovations on the offer of accommodation and catering facilities and on the consumer behavior. The aim was to find out and compare the opinion of entrepreneurs and customers on the introduction of new trends and innovations in the offer and to determine the factors influencing repeat the visit. Using the research methods were marketing techniques of quantitative and qualitative research through the online questionaire and guided interviews with representatives of the catering and accommodation establishments over the course of 3 years. Methods of analysis and comparison of the surveys results and statistical method of Chi Quadrate test of independence were used. The survey showed that changes in demand and changing customer needs are forcing companies to prepare their offer in time to be competitive and better meet the needs of visitors. The identification of the new trends in this area can use as an inspiration for entrepreneurs in development of the new products and the introduction of innovative services, which can lead to increase tourist attendance the destination and highier business success in HORECA sector in the next new social conditions.