KVÍČALA, Daniel and Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 328-341, 12 pp. ISBN 978-80-7510-456-4. |
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@inproceedings{51421, author = {Kvíčala, Daniel and Starzyczná, Halina}, address = {Karviná}, booktitle = {DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES}, edition = {3rd}, editor = {Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK}, keywords = {customer loyalty, e-commerce, e- loyalty, SMEs, Quality research JEL codes: M 31}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Karviná}, isbn = {978-80-7510-456-4}, pages = {328-341}, publisher = {r: Silesian University in Opava, School of Business Administration in Karviná}, title = {E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY}, year = {2021} }
TY - JOUR ID - 51421 AU - Kvíčala, Daniel - Starzyczná, Halina PY - 2021 TI - E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY PB - r: Silesian University in Opava, School of Business Administration in Karviná CY - Karviná SN - 9788075104564 KW - customer loyalty, e-commerce, e- loyalty, SMEs, Quality research JEL codes: M 31 ER -
KVÍČALA, Daniel and Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. \textit{DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES}. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná, 2021, p.~328-341, 12 pp. ISBN~978-80-7510-456-4.
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