D 2021

E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY

KVÍČALA, Daniel and Halina STARZYCZNÁ

Basic information

Original name

E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY

Name in Czech

Vnímání zájaznické e-loajality majiteli e-shopů

Authors

Edition

3rd. Karviná, DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES, p. 328-341, 12 pp. 2021

Publisher

r: Silesian University in Opava, School of Business Administration in Karviná

Other information

Language

English

Type of outcome

Proceedings paper

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7510-456-4

Keywords in English

customer loyalty, e-commerce, e- loyalty, SMEs, Quality research JEL codes: M 31

Tags

International impact

Links

SGS/2020, research and development project.
Changed: 7/7/2021 12:38, Ing. Daniel Kvíčala, Ph.D.