J 2020

The KPI Hierarchy for CRM and Marketing

JANÁKOVÁ, Milena, Petr SUCHÁNEK, Peter PADYŠÁK and Josef BOTLÍK

Basic information

Original name

The KPI Hierarchy for CRM and Marketing

Authors

Edition

GIS Business, 2020, 1430-3663

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

10200 1.2 Computer and information sciences

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

Keywords in English

Computer Software; Information and Knowledge; KPI, Marketing; Customer Relationship Management

Tags

International impact, Reviewed
Změněno: 20/9/2021 09:56, Mgr. Milena Janáková, Ph.D.

Abstract

V originále

The purpose of this paper is to specify the recommended KPI hierarchy for marketing in CRMs in case small business. The value of this paper is in comprehensive work with KPIs. These KPIs were around 192. It is not the ability of small business to work with everyone. Originality is visible in the volume of recommended KPIs for small business based on data derived from the real situation that focuses on consulting services.