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@article{52421, author = {Janáková, Milena and Suchánek, Petr and Padyšák, Peter and Botlík, Josef}, article_number = {1}, keywords = {Computer Software; Information and Knowledge; KPI, Marketing; Customer Relationship Management}, language = {eng}, issn = {1430-3663}, journal = {GIS Business}, title = {The KPI Hierarchy for CRM and Marketing}, volume = {15}, year = {2020} }
TY - JOUR ID - 52421 AU - Janáková, Milena - Suchánek, Petr - Padyšák, Peter - Botlík, Josef PY - 2020 TI - The KPI Hierarchy for CRM and Marketing JF - GIS Business VL - 15 IS - 1 SP - 263-277 EP - 263-277 SN - 14303663 KW - Computer Software KW - Information and Knowledge KW - KPI, Marketing KW - Customer Relationship Management N2 - The purpose of this paper is to specify the recommended KPI hierarchy for marketing in CRMs in case small business. The value of this paper is in comprehensive work with KPIs. These KPIs were around 192. It is not the ability of small business to work with everyone. Originality is visible in the volume of recommended KPIs for small business based on data derived from the real situation that focuses on consulting services. ER -
JANÁKOVÁ, Milena, Petr SUCHÁNEK, Peter PADYŠÁK a Josef BOTLÍK. The KPI Hierarchy for CRM and Marketing. \textit{GIS Business}. 2020, roč.~15, č.~1, s.~263-277. ISSN~1430-3663.
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